School of Management
Management
Prof. Pratik Modi is the Dean of the School of Management at BML Munjal University. Previously, he served as Dean (Faculty) & Professor of Marketing at the Institute of Rural Management Anand (IRMA). Before that, he was associated with the Portsmouth Business School, University of Portsmouth, UK, as a Research Fellow and Visiting Fellow. He brings over 17 years of combined experience in industry, academics, research, and consulting.
He has a track record of securing large research grants from organizations such as IDRC-TTI, UNICEF, and the University of Portsmouth. He is a productive researcher, with publications in leading international journals. He has provided wide consultation to state and central governments, multilateral agencies, and leading MNCs. Throughout his career, he has played pivotal roles in institutional administration at various leadership positions. He has spearheaded strategic initiatives and policy formulation that have led to substantial institutional transformation and growth.
He has taught courses such as Marketing Strategy, Services Marketing, Managerial Decision Making, Structural Equation Modeling, Quantitative Research Methods, Marketing Management, Social, and Nonprofit Marketing at premier management institutions in India and Europe. His primary research interest is the study of the notion of strategic orientations and the exploration of their implications. His other research interest areas include sustainable consumption, rural-social aspects of marketing, and nonprofit marketing.
Beyond academia, he is an ex-professional Tennis player, a government-certified rock climber, and a Himalayan survival trekker. He enjoys reading books spanning diverse topics in literature, science, history, arts, and society during his downtime.
In-Charge Principal, Panchjanya Institute of Commerce and Management Studies, North Gujarat University, Patan |
October 2002 to February 2005 |
Visiting Research Professor, Neoma Business School – France |
January-February 2023 |
Visiting Professor, IIM – Shillong |
2019-21, 2021-23, 2022-24 |
Visiting Professor, IIM – Indore |
2008-10 and 2009-11 |
Visiting Fellow, Portsmouth Business School, University of Portsmouth, UK |
July 2014 to June 2017 |
Assistant Professor, Marketing Area, Institute of Rural Management Anand |
August 2009 to November 2015 |
Associate Professor, Marketing Area, Institute of Rural Management Anand |
December 2015 to November 2019 |
Dean & Professor of Marketing, Institute of Rural Management Anand |
December 2019 to September 2023 |
Dean, School of Management, BML Munjal University |
September 2023 onwards |
The aim of Automation course is to demonstrate how PLC controls communicate with the machines by user defined programs and monitor/control the whole process by means of HMI and SCADA. This lab is equipped with 6 S7-1200 PLCs and 1 S7-1500 PLC with KTP HMI-700 Basic and SCADA system and used to train the trainees about the different hardware arrangements of PLC, application of PLC, HMI and SCADA and the process to program a PLC using different programming languages. PLC has a wide variety of applications in manufacturing industry to automate the conventional arrangement in to automated systems it make ease for manufacturing industry.
The aim of the Mechatronics course is to apply the fundamentals and principle of mechanical, electronics and computer engineering for the integration of automated systems for the ease of production industry. The lab is equipped with two sets of 5-station Industrial application prototypes for understating the application of mechatronic concept. These are used to provide the training on basic concepts and implementation of computers, electronics, mechanical drives and systems, programmable logic controllers, sensors and transducers, hydraulic, pneumatic and electric drives design of mechanical structure and mechanism.
To support faculty in research in Materials Science and Engineering, BMU has created an advanced research facility named the “Center for Advanced Materials and Devices”.
It is equipped with several scientific instruments that are available in some of the renowned universities/ IITs/ Institutes in India. The Center is broadly classified into three research facilities:
This facility generates the capability to design a product and validate the design by automating the process of designing, drawing and analysing with digital tools and curriculum prepared by renowned professionals from SIEMENS PLM. Students can learn and perfect the engineering of conceptualizing and designing a new product right from the scratch and validate it using FEA. The following softwares are installed:
The aim of Automation course is to demonstrate how PLC controls communicate with the machines by user defined programs and monitor/control the whole process by means of HMI and SCADA. This lab is equipped with 6 S7-1200 PLCs and 1 S7-1500 PLC with KTP HMI-700 Basic and SCADA system and used to train the trainees about the different hardware arrangements of PLC, application of PLC, HMI and SCADA and the process to program a PLC using different programming languages. PLC has a wide variety of applications in manufacturing industry to automate the conventional arrangement in to automated systems it make ease for manufacturing industry.
This lab is used to train how to apply the fundamentals and principle of machining, part programming, tooling and production technology for the integration of automated systems for the ease of production industry. The centre has real time CNC controller to provide the training on CNC Turning and Milling. Lab is equipped with two CNC turning kits and 2 CNC Milling Kits and 1 replica of VMC in which trainees use to prepare the coding for the product design and also use SINUMERIC software for virtual training practice.
Pneumatic solutions are increasingly used in all branches of industry and it is also used in the development of automation solutions. This lab has a set of sophisticated Pneumatic/Hydraulics, Electro-Pneumatic and Hydraulics equipment which is used to impart fundamental training, including on the process of designing pneumatic and hydraulic circuits on kit and on Fluid Sim software.
The aim of the Mechatronics course is to apply the fundamentals and principle of mechanical, electronics and computer engineering for the integration of automated systems for the ease of production industry. The lab is equipped with two sets of 5-station Industrial application prototypes for understating the application of mechatronic concept. These are used to provide the training on basic concepts and implementation of computers, electronics, mechanical drives and systems, programmable logic controllers, sensors and transducers, hydraulic, pneumatic and electric drives design of mechanical structure and mechanism.
The Centre is equipped with standard training cells comprising of KUKA (a German manufacturer of industrial robots and solutions for factory automation) KRC-4 industrial robot with required auxiliary equipment. This training cell is capable of performing multitude of operations used for Arc welding, Material handling and Spot welding and other essential operations used by the automobile, food and beverages, packaging and other manufacturing and production industries.
The Centre is equipped with standard training cells comprising of KUKA (a German manufacturer of industrial robots and solutions for factory automation) KRC-4 industrial robot with required auxiliary equipment. This training cell is capable of performing multitude of operations used for Arc welding, Material handling and Spot welding and other essential operations used by the automobile, food and beverages, packaging and other manufacturing and production industries.
The objective of BMU CoE is to develop/enhance the technical skills and competence of the trainees (Engg. Grad. /Under Grad., ITI, Diploma and Industry people) which leads them to enlarge their area of employment opportunity and career in the field of modern industry The Centre is equipped with several scientific instruments that are available otherwise only in some of the renowned institutions of technical learning in India. The Centre is broadly classified into eight facilities:
This lab is designed to enable maintenance personnel to carry out commissioning, calibration and maintenance of the typical devices used for measurements and control in industrial systems. These are equipped with 2 types of industrial Pressure sensor, 3 types of Level sensor, Temperature sensor, 3 types of flow sensor and control valves with smart positioner and PCS7.
These are used to skill the trainees on how to program, calibrate and monitor the sensors using HART and Profibus modules. PCS-7 is used to instruct trainees on how to communicate and program the different industrial sensors and process control equipment and design the SCADA system to monitor and control the process.