School of Management
Management
CEO, ACIC-BMU Foundation
Dr. Davinder Singh has over 25 years of extensive industry experience, both with global companies such as The Coca-Cola Co. and Foster’s International and Indian companies such as NDDB, Jagatjit Industries and Cavin Kare. He has held senior management roles in these organizations. His work has taken him beyond India, to central Asia and Africa, where he has led wide-ranging marketing initiatives and built the marketing capability of the organizations he has worked with.
Dr. Singh enjoys engaging students and business executives on topics of marketing and innovation. He considers innovation integral to marketing and business. As the regional marketing manager for Coca-Cola India, his innovative marketing for the brand portfolio of The Coca-Cola Co. in north India resulted in the company gaining market leadership. As part of senior management, he had driven the transformation of the business models at Foster’s India and made them relevant to the market context. Under his stewardship as director, new product commercialization, Coca-Cola India, the innovation pipeline for the company was created with the ability to increase operating profits by over 10%.
| From – To (Year) | Designation & Organization |
|---|---|
| 2009 onwards | Founder, TARU Innovations Consulting |
| 2009 2010 | Business Head, CavinKare |
| 2006 – 2009 & 1994-2001 | Director – New Products Commercialisation, Coca-Cola India |
| 2005-2006 | Head Marketing, DUFIL, Nigeria |
| 2001-2004 | GM – Marketing, Foster’s India |
| 1989 – 1994 | Jagatjit Industries Ltd. |
The aim of Automation course is to demonstrate how PLC controls communicate with the machines by user defined programs and monitor/control the whole process by means of HMI and SCADA. This lab is equipped with 6 S7-1200 PLCs and 1 S7-1500 PLC with KTP HMI-700 Basic and SCADA system and used to train the trainees about the different hardware arrangements of PLC, application of PLC, HMI and SCADA and the process to program a PLC using different programming languages. PLC has a wide variety of applications in manufacturing industry to automate the conventional arrangement in to automated systems it make ease for manufacturing industry.
The aim of the Mechatronics course is to apply the fundamentals and principle of mechanical, electronics and computer engineering for the integration of automated systems for the ease of production industry. The lab is equipped with two sets of 5-station Industrial application prototypes for understating the application of mechatronic concept. These are used to provide the training on basic concepts and implementation of computers, electronics, mechanical drives and systems, programmable logic controllers, sensors and transducers, hydraulic, pneumatic and electric drives design of mechanical structure and mechanism.
To support faculty in research in Materials Science and Engineering, BMU has created an advanced research facility named the “Center for Advanced Materials and Devices”.
It is equipped with several scientific instruments that are available in some of the renowned universities/ IITs/ Institutes in India. The Center is broadly classified into three research facilities:
This facility generates the capability to design a product and validate the design by automating the process of designing, drawing and analysing with digital tools and curriculum prepared by renowned professionals from SIEMENS PLM. Students can learn and perfect the engineering of conceptualizing and designing a new product right from the scratch and validate it using FEA. The following softwares are installed:
The aim of Automation course is to demonstrate how PLC controls communicate with the machines by user defined programs and monitor/control the whole process by means of HMI and SCADA. This lab is equipped with 6 S7-1200 PLCs and 1 S7-1500 PLC with KTP HMI-700 Basic and SCADA system and used to train the trainees about the different hardware arrangements of PLC, application of PLC, HMI and SCADA and the process to program a PLC using different programming languages. PLC has a wide variety of applications in manufacturing industry to automate the conventional arrangement in to automated systems it make ease for manufacturing industry.
This lab is used to train how to apply the fundamentals and principle of machining, part programming, tooling and production technology for the integration of automated systems for the ease of production industry. The centre has real time CNC controller to provide the training on CNC Turning and Milling. Lab is equipped with two CNC turning kits and 2 CNC Milling Kits and 1 replica of VMC in which trainees use to prepare the coding for the product design and also use SINUMERIC software for virtual training practice.
Pneumatic solutions are increasingly used in all branches of industry and it is also used in the development of automation solutions. This lab has a set of sophisticated Pneumatic/Hydraulics, Electro-Pneumatic and Hydraulics equipment which is used to impart fundamental training, including on the process of designing pneumatic and hydraulic circuits on kit and on Fluid Sim software.
The aim of the Mechatronics course is to apply the fundamentals and principle of mechanical, electronics and computer engineering for the integration of automated systems for the ease of production industry. The lab is equipped with two sets of 5-station Industrial application prototypes for understating the application of mechatronic concept. These are used to provide the training on basic concepts and implementation of computers, electronics, mechanical drives and systems, programmable logic controllers, sensors and transducers, hydraulic, pneumatic and electric drives design of mechanical structure and mechanism.
The Centre is equipped with standard training cells comprising of KUKA (a German manufacturer of industrial robots and solutions for factory automation) KRC-4 industrial robot with required auxiliary equipment. This training cell is capable of performing multitude of operations used for Arc welding, Material handling and Spot welding and other essential operations used by the automobile, food and beverages, packaging and other manufacturing and production industries.
The Centre is equipped with standard training cells comprising of KUKA (a German manufacturer of industrial robots and solutions for factory automation) KRC-4 industrial robot with required auxiliary equipment. This training cell is capable of performing multitude of operations used for Arc welding, Material handling and Spot welding and other essential operations used by the automobile, food and beverages, packaging and other manufacturing and production industries.
The objective of BMU CoE is to develop/enhance the technical skills and competence of the trainees (Engg. Grad. /Under Grad., ITI, Diploma and Industry people) which leads them to enlarge their area of employment opportunity and career in the field of modern industry The Centre is equipped with several scientific instruments that are available otherwise only in some of the renowned institutions of technical learning in India. The Centre is broadly classified into eight facilities:
This lab is designed to enable maintenance personnel to carry out commissioning, calibration and maintenance of the typical devices used for measurements and control in industrial systems. These are equipped with 2 types of industrial Pressure sensor, 3 types of Level sensor, Temperature sensor, 3 types of flow sensor and control valves with smart positioner and PCS7.
These are used to skill the trainees on how to program, calibrate and monitor the sensors using HART and Profibus modules. PCS-7 is used to instruct trainees on how to communicate and program the different industrial sensors and process control equipment and design the SCADA system to monitor and control the process.
